TAM SAM SOM
Overview
The GLOWFOOD business case scales directly through the existing business structures of our targeted strategic partners, all of whom hold product-specific and global market leadership.
The projected figures result from the total number of event food portions served as well as sales by the mega-players in the TableTop Market such as SEB/WMF or RAK Porcelain or foodservice equipment suppliers, once the relevant partner pipelines are activated.
2027
Operational spark
Focus: DO&CO (Formula 1), TUI / AIDA / CARNIVAL (cruises), SEB/WMF, Jägermeister/RedBull, Corporate Gifting: advertising industry, party supplies, gift items
TAM: (global event catering+tabletop) $ 95 million.
SAM: (reachable through first-tier partners). $ 25 million.
SOM: (reachable through all partners). $ 6.5 million.
2030
Core objective
Full rollout through the closed hospitality pipeline. The giants Sodexo Live!, Compass Group andAramark use FOODGLOWs as standard consumables. At the same time, the GLOWS are official system accessories.
TAM: (Gesamtmarkt Food) $ 420 Mio.
SAM: (Hospitality, Event, Tabletop). $ 190 Mio.
SOM: (Single-Use-Einheiten). $ 110 Mio.
2035
Global Food System Standard
GLOWFOOD is a firmly established and unshakable force in the global foodservice and mass-event infrastructure.
TAM: (Total Addressable Market Food) $ 980 million.
SAM: (reachable through all partners). $ 550 million.
SOM: (reachable through all partners). $ 260 million.